A home’s expected job is to provide you with housing. While that’s fine, we’re also selling its potential short. Mynd asks: what if instead of only building our lives within homes, we started building lives through homes? For residents, owners, institutional investors, and vendors, Mynd exists for the sole purpose of building more wealth and better experiences for everyone they serve. In, around, and through homes.

Mynd challenged us to create a singular identity that caters to each of their vastly different audiences. Our system is grounded in subtle nods to bricks, the most essential of building blocks. With more playful flourishes reminiscent of word magnets and sticky notes, our design strategy always considered this delicate balance between rock-solid notions of stability and the playful, human elements of a beloved home.

Project Team

Britt Hull, Creative Direction

Caroline Jones, Design Direction

Zachery Eng, Design & Illustration

Anton Gammershmidt, Motion

Megan Henricks, Copy

Rocío Delgado, Project Management