Flo Living’s mission is to become the leading destination for—and movement around—female hormonal health care. As a long trusted resource in the space, Flo was looking to elevate their brand by increasing clarity around their program and platform. We crafted a highly systematic, contemporary, and reassuring brand for them to implement across their product and social touchpoints, as well as a website to increase understanding for their current and future users.
PROJECT DETAILS
Logo, Brand identity, Website
Project lead, Art director, Senior designer
Wild Shore, 2022
Project Team
Chelsea Davidson, Creative Direction
Katie Nimmo, Design & Illustration
Sofia Llaguno, Design
Molly Dowd, Project Management