Flo Living’s mission is to become the leading destination for—and movement around—female hormonal health care. As a long trusted resource in the space, Flo was looking to elevate their brand by increasing clarity around their program and platform. We crafted a highly systematic, contemporary, and reassuring brand for them to implement across their product and social touchpoints, as well as a website to increase understanding for their current and future users.

PROJECT DETAILS

Logo, Brand identity, Website

Project lead, Art director, Senior designer

Wild Shore, 2022

Project Team

Chelsea Davidson, Creative Direction

Katie Nimmo, Design & Illustration

Sofia Llaguno, Design

Molly Dowd, Project Management

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