The Solutions Project -- a non-profit focused on clean energy -- came to us to completely reframe their story, make it more urgent, connect it to the climate crisis, and help them deliver their broader vision of a just future to a new and more diverse audience. We worked to help refine The Solutions Project story and brand personality: an audacious, grand vision for the future, that amplifies and empowers the voices of frontline communities to seek out diverse answers to the climate crisis.
Shortly after the rebrand, The Solutions Project recieved a grant from The Bezos Fund to support their mission.
PROJECT DETAILS
Logo, Brand Identity, Social, Campaign / Art Director, Designer
Wildshore, 2020
The logo was built around the idea of angles representing diverse viewpoints converging together into an uplifting, shared vision for the future.
Building from the strategy and logo, the brand identity system is made up of a distinct set of elements that reinforce the bold, dynamic, diverse, energetic personality.
All together, these elements come together to craft a bold, fresh brand that speaks to its radical inclusivity and culture-led approach.
