Ex NFL Player Emory Blake came to me with the task to craft a brand for his personal training and performance coach business. With the ability to flex into a lifestyle brand, the brand needed to be simple, clean, and unique, while communicating energy and embodying the aesthetic that Emory holds himself.
PROJECT DETAILS
Logo, Brand Identity / Creative Director, Designer
Independent Freelance, 2020
The customized wordmark is infused with motion at its core, oozing with movement and energy. It relates not only to his services, eluding to extending muscles and movement of the body, but also the uplifting motivation his company is based upon.
The logo exists in multiple forms, tying back to the notion of motion and energy. The logomark itself speaks to the holistic approach Emory takes with his clients.
Tight shots of skin, muscles, and sweat are used texturally as backgrounds and represent the diversity of clients he takes on.
A set of unique icons were created to be used to describe the different program offerings. Each are derived from the same circular shape at its core.
When activated in larger brand applications, the technical feel and notion of movement shines through.
